While it can be uncomfortable to put a label on ourselves, I don’t mind.
I’m a concept-driven copywriter who thinks through a problem from all angles. I’ll write and rewrite until I find that magic string of words that
bends people’s ears. I like making work that’s loud, weird, and smart—but not always in that order.
I still like to cook. I love to surf. I take photos, and recently learned that printmaking is a lot easier when you have handy a roll of blue tape.
What’s with the
blue tape?
Before advertising, I worked in restaurants. And in restaurants, everything gets labelled—name and date—with a sharpie on blue tape.